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Compared - Necessary Aspects In search engine optimisation
Search engine optimisation implies that we're working to 'optimise' a website and make sure it can be found and will be indexed within the search engines.
SEO - A well optimised site will place you in good stead for increased impressions and better conversion rates. Gathering back links, low competitive keywords and have unique content on your site will rank you high. This means that the site could find itself sinking from the search results for that keyword or keyphrase.